Founded in 1985, SFAI has long been one of Santa Fe's anchor arts institutions and a destination for creative practitioners.

Big Swing worked closely with SFAI's leadership in a deep investigation of institutional identity as it entered a new phase in its evolution. Casting off traditionally defined fine arts programming, the mark needed to express a fresh approach melding creative practice and social engagement, as well as a renewed focus on the issues that challenge communities here in New Mexico. Big Swing arrived at a new mark that expresses a vibrant, engaged, accessible and unique SFAI.

Big Swing created artwork for several large-scale wallscape out-of-home advertisements for Emirates Airline, working with agency ism in Boston.

Albuquerque-based tech startup itsums came to us with their beta technology marrying online shopping and an easy-to-use budgeting interface. Through a vibrant new skin for the website, careful selection of lifestyle photography, engaging social media ads, and carefully crafted messaging, We worked together to establish a brand that would appeal to an initial target audience of affluent young women and new moms. 

Big Swing worked with client New Energy Economy to create billboards driving home the organization's grass roots anti-pollution message. The campaign urged New Mexico's PNM to move away from coal use by raising awareness of the connection between coal use and serious risks to children's health.

WALK [Santa Fe], a monthlong project led by Creative Santa Fe, encourages people to shed their cars and explore Santa Fe's parks, shops, restaurants, cultural attractions, and communities on foot. With 81 program partners in cities across the US, Walk [Santa Fe] seeks to inspire urban experimentation, civic vibrancy, and economic prosperity by replacing road-clogging vehicle traffic with dynamic street life.

Big Swing worked with Creative Santa Fe to map a corridor extending from the Railyard Plaza northeast to the Palace of the Governors. Packed with green spaces, shopping destinations, world-class restaurants and museums, the area provided the perfect opportunity for a colorful printed and electronic piece complemented by graphic street signs indicating directions and walking times. The maps were unveiled at the Railyard's Bon Marche kickoff party, and will be available at local businesses and from Ambassadors ready to assist walkers as they explore the city.

Big Swing's photographic roots run deep. For years, principal Stephen Yadzinski has worked side by side with one of the world's most celebrated living photographers, Joel-Peter Witkin. Consulting with Witkin on a range of issues facing the photographer, whose complex tableaux often recall religious episodes or classical paintings and deal with such themes as death, corpses, and various outsiders, Stephen has helped refine the artist's complex photographic compositions and document his work. For Enfer ou Ciel (Heaven or Hell), a retrospective at the Bibliotheque Nationale de France, Stephen created a library of reproductions of the artist's original photographs.

Award-winning photojournalist Kristen Ashburn came to Big Swing as she, with the support of Madonna, embarked on the I Am Because We Are project. Ashburn had worked with principal Stephen Yadzinski before and knew she could rely on him to perfect her images and create an enduring library for use in a book and a major documentary film.

Big Swing agreed to donate imaging services, creating a catalogue of arresting and deeply compassionate photographs culled from Ashburn's work in Malawi and Africa over seven years. The photographs were used in a documentary film by the same name directed by Nathan Rissman and written and produced by Madonna.

Watch Kristin Ashburn's Ted Talk, the Face of AIDS in Africa. 

Big Swing is honored to work with a number of national and state conservation organizations to promote conservation initiatives and build public support for their efforts. Here, the New Mexico Wildlife Federation engaged us to create print ads thanking legislators for advocating for conservation initiatives at the Valles Calera National Preserve, Columbine Hondo Wilderness area and Manhattan Project National Historic Park.  Big Swing is honored to work with a number of national and state conservation organizations to promote conservation initiatives and build public support for their efforts. Here, the New Mexico Wildlife Federation engaged us to create print ads thanking legislators for advocating for conservation initiatives at the Valles Calera National Preserve, Columbine Hondo Wilderness area and Manhattan Project National Historic Park.  

Big Swing worked with Santa Fe's Center for Contemporary Arts to create a fresh take on their membership brochure. The piece helped garner an additional $5,000 in donations during the six months that followed its printing. 

Big Swing created branding and a website for this accomplished landscape architecture firm headed by designer and artist Christie Green.

radicle offers a unique mix of design-build services and artisanal goods. Located in the revitalized Lena Street area of Santa Fe, the radicle studio provides a flexible space for dialogue with local creative practitioners as well as exchange of local and handmade products.

The radicle logo lends heft and dimension to the company's unique approach, which artfully marries the organic, handmade and precious with robust large-scale design-build capabilities.

Founded in 1994, CENTER honors, supports and provides opportunities to gifted and committed photographers. The organization attracts top photographic talent from around the world, many of whom travel to New Mexico to participate in the annual Review Santa Fe event. 

Big Swing worked with CENTER in the lead up Review Santa Fe, providing critical design services for printed media to promote the international photography festival. Big Swing also provided PR services for the nonprofit, gaining notice in a number of local outlets including a front-page feature in The Santa Fe New Mexican's Pasatiempo magazine. 

Big Swing is honored to work with a number of national conservation organizations in support of their work protecting iconic western landscapes. Here, we designed print advertisements for the Conservation Lands Foundation's #MonumentsforAll campaign. 

Working with ism in Boston, Big Swing provided graphic design and photo illustration services to wrap the Bay Area Rapid Transit (BART) train in Emirates Airline's messages of sleek sophistication and travel fun.

Big Swing created a logo for New Energy Economy's Sol Not Coal campaign to promote clean energy in New Mexico.

How can SFAI cultivate creative practices, engage with diverse communities and address the most pressing social issues of our time?

That's the mission question today's Santa Fe Art Institute is posing. As SFAI began transforming itself into a socially engaged and dynamic local, national and international presence, Executive Director Sanjit Sethi sought out Big Swing to create a bold visual identity. Along with a new SFAI mark, we created a series of distinctive promotional pieces expressing SFAI's renewed focus on creative engagement and leadership.

Big Swing created these print advertisements for longtime client The Wilderness Society. Featuring sweeping vistas and colorful landscapes, the ads spread awareness of the importance federal protection of wilderness and cultural areas across the Western US. The ads ran in the Denver Post and a number of other major newspapers in the region. 

Working with Executive Director Lynn Walters and her team, Big Swing created an engaging and award-winning new website for longtime client Cooking with Kids. 

In collaboration with the organization's leadership, we began with an exploration of the brand and its evolution. How could we best express the fun, discovery and dynamism inherent in the Cooking with Kids mission? 

From there, we set out to create an immersive environment expressive of Cooking with Kids' fun, colorful brand. Using a combination of snapshots and professional photography, we designed around colorful imagery of kids having fun learning in the classroom and the pure gorgeousness of the fresh ingredients. We also created two "funnels" for experiencing Cooking with Kids: one for educators and one for families.

The result is a playful, colorful, interactive and immersive space for seeing Cooking with Kids in action and discovering how this small, grass-roots organization fulfills its mission to foster positive experiences with healthy foods. 

Big Swing designed and produced a poster illustrating the lifecycle of solar-generated power for client New Energy Economy. 

Longtime Big Swing client New Energy Economy fights tirelessly for a clean energy future for New Mexico, advocating for major reductions in coal use and widespread implementation of solar energy infrastructure.

Big Swing created this infographic for the small but forceful organization to use in its campaign urging citizens to insist the New Mexico Public Regulation Commission seek an alternative power plan with 33% renewables and no new coal use.

Big Swing provides integrated marketing services to the distinctive Casas de Santa Fe, a star among local businesses and a leader in Santa Fe's thriving vacation rental market. 

Working closely with Casas de Santa Fe's principals, Big Swing creates distinctive designs and social media services as well as photography and digital imaging. Our work uses sophstication, humor and warmth to highlight the business's outstanding properties, exceptional team and dedication to excellence in hospitality and property management services.  

Big Swing worked with the Navajo Nation to create a distinctive mark for its Green Economy Commission.

Working with ism in Boston, Big Swing provided photo illustration and retouching of singer Rihanna for the Barbados Tourism Authority.

Photographs by Sadie Dayton.

Big Swing worked with Santa Fe attorney Paul Hultin to create a beautiful, contemporary website and updated social media presence emphasizing his longtime advocacy for progressive causes. To create a vibrant palette, we used paintings by Paul's artist clients and landscape photography reinforcing his dedication to environmental advocacy. 

Big Swing created original illustrations and prepress production services for Mike and Ike's national "breakup" campaign.

How are innovative thinkers re-envisioning the jobs-to-employment pipeline? Innovate+Educate, the engine behind JOBS MADNESS, has created a national call to action for industry, education, workforce, government and other sectors to share their ideas for creating new paths to opportunity.

Big Swing established branding for JOBS MADNESS using a vibrant palette and strong visual presence. We then created a dynamic and user-friendly website that allows companies to submit proposals and the public to cast their vote.

The site counts down to the Close It Summit, where live voting determined which startups would share $100,000 in cash prizes to support and scale their work. 

Big Swing worked with Santa Fe City Councilor Peter N. Ives to create a website and social media presence reflecting his belief in the transformative power of civic engagement and his expansive vision for the city. Through integration with Ives' social media accounts and imagery captured by the Councilor during his everyday activities, we created an online presence imbued with authenticity, warmth and deep appreciation for the contributions and enthusiasm of everyday Santa Feans. The site invites citizens to participate in the legislative process and reflects Councilor Ives' deep respect for the transformative power of public engagement with civic issues. 

Original photo illustration by Big Swing added some punch to New Mexico Magazine's cover promoting the Rail Runner commuter train.

Furniture designer Jeff Brandner worked with Big Swing to create a new website design for his Montana studio, Brander Design. Reflecting Brandner's industrial/organic look and feel, the site emphasizes the company's attention to the furniture-making process, including its commitment to American craftsmanship and local sourcing of materials.

Big Swing created a custom WordPress theme with a robust content management system, building a site that's as durable and functional as it is beautiful.

Launched by four executive women, Reboot Your Life is a busy coaching and consulting company focused on helping individuals understand the benefits of sabbaticals and discover their own path to taking time off. Among the company's offerings are coaching for individuals, consulting for organizations, and a book authored by the company's four principals.

Big Swing created a website design to engage Reboot's varied audiences. The site's pages engage and inform: checklists and other highlighted text draw users in while beautiful photography imbues the site with positivity, communicating the company's messages of individual potential and possibility.