How can SFAI cultivate creative practices, engage with diverse communities and address the most pressing social issues of our time?
That's the mission question today's Santa Fe Art Institute is posing. As SFAI began transforming itself into a socially engaged and dynamic local, national and international presence, Executive Director Sanjit Sethi sought out Big Swing to create a bold visual identity. Along with a new SFAI mark, we created a series of distinctive promotional pieces expressing SFAI's renewed focus on creative engagement and leadership.