Founded in 1985, SFAI has long been one of Santa Fe's anchor arts institutions and a destination for creative practitioners.
Big Swing worked closely with SFAI's leadership in a deep investigation of institutional identity as it entered a new phase in its evolution. Casting off traditionally defined fine arts programming, the mark needed to express a fresh approach melding creative practice and social engagement, as well as a renewed focus on the issues that challenge communities here in New Mexico. Big Swing arrived at a new mark that expresses a vibrant, engaged, accessible and unique SFAI.