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Kristen Ashburn and Big Swing create an image for Madonna’s UN fundraiser

As you may have heard, Gucci, Raising Malawi, and UNICEF held a fundraiser last night to benefit impoverished children in Africa.

The event featured photographs by our longtime client and friend, Kristen Ashburn. Kristen’s images are simply arresting, and have inspired us to step up Big Swing’s involvement in charitable works.

Image by Kristen Ashburn

Kristen Ashburn’s finished panoramic image made from four consecutive frames. Copyright Kristen Ashburn

Kristen’s composite panoramic image of children gathered near a Raising Malawi food distribution center was made from four consecutively shot color negatives. We worked closely to maintain the integrity of the original journalistic subject matter, changing as little as possible as we stitched the panorama together. Her direction, “The image has to look real, like it did when I was there,” stayed with me as I worked.

Installing Kristen Ashburn's image at the UN

Workers installing the large scale light box at the UN.

The image was recently published in Vanity Fair’s Africa issue. Madonna and the organizers requested the panoramic image be reproduced as a six by twenty-two foot light box. That’s where Big Swing comes in …

Find out more about Raising Malawi … and UNICEF

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