WALK [Santa Fe], a monthlong project led by Creative Santa Fe, encourages people to shed their cars and explore Santa Fe's parks, shops, restaurants, cultural attractions, and communities on foot. With 81 program partners in cities across the US, Walk [Santa Fe] seeks to inspire urban experimentation, civic vibrancy, and economic prosperity by replacing road-clogging vehicle traffic with dynamic street life.
Big Swing worked with Creative Santa Fe to map a corridor extending from the Railyard Plaza northeast to the Palace of the Governors. Packed with green spaces, shopping destinations, world-class restaurants and museums, the area provided the perfect opportunity for a colorful printed and electronic piece complemented by graphic street signs indicating directions and walking times. The maps were unveiled at the Railyard's Bon Marche kickoff party, and will be available at local businesses and from Ambassadors ready to assist walkers as they explore the city.