Working with Executive Director Lynn Walters and her team, Big Swing created an engaging and award-winning new website for longtime client Cooking with Kids.
In collaboration with the organization's leadership, we began with an exploration of the brand and its evolution. How could we best express the fun, discovery and dynamism inherent in the Cooking with Kids mission?
From there, we set out to create an immersive environment expressive of Cooking with Kids' fun, colorful brand. Using a combination of snapshots and professional photography, we designed around colorful imagery of kids having fun learning in the classroom and the pure gorgeousness of the fresh ingredients. We also created two "funnels" for experiencing Cooking with Kids: one for educators and one for families.
The result is a playful, colorful, interactive and immersive space for seeing Cooking with Kids in action and discovering how this small, grass-roots organization fulfills its mission to foster positive experiences with healthy foods.